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About us

Built on service. Driven by small business.

Grey Bug Consulting is the consulting brand of Grey Bug LLC, founded by retired U.S. Air Force veteran Abel Garza to give small businesses the practical, honest help he wished he’d had.

Abel’s story

From 20 years of service to serving small businesses.

Abel Garza spent 20 years in the United States Air Force, with roles in logistics leadership and computer systems analysis. Those years taught him how complex missions succeed: clear plans, the right people, and every piece in its place.

Alongside his service, Abel has always been an entrepreneur at heart. He started building businesses on the side, including Bicoholics.com, an online jewelry brand he grew to the top of Google search in its niche and sold to an investment firm for five times earnings, and The Creative Entrepreneur (TCE), which he ran from 2017 to 2020, offering business coaching, marketing, branding, and lead generation.

Along the way he earned an MBA from the University of the Incarnate Word and a Master’s in Technology Commercialization (MSTC) from the University of Texas at Austin’s McCombs School of Business, on top of a bachelor’s in Computer Science from Park University.

Grey Bug Consulting brings all of that together. Abel knows what it’s like to build a website, set up the books, register in SAM.gov, and work through certification paperwork, because he’s done it for his own companies. Now he helps other owners do the same, in English or Spanish.

What we believe

  • Small businesses deserve big-business tools, explained in plain language.
  • You should own your stuff: your domain, your accounts, your data, your logins.
  • Honesty beats hype. If something isn’t right for you, we’ll tell you.
  • The pieces work best together. A brand, a website, clean books, and the right registrations all reinforce each other.
The journey

The road to Grey Bug Consulting

  1. U.S. Air Force, 20 yearsLogistics leadership and computer systems analysis, then retirement as a veteran.
  2. EntrepreneurBuilt an online brand to the top of Google search in its niche, then sold it.
  3. The Creative Entrepreneur (TCE), 2017–2020Business coaching, marketing, branding, and lead generation.
  4. Grey Bug LLCA Hispanic minority-owned, veteran-owned, 100% disabled veteran-owned company with a family of brands.
  5. Grey Bug ConsultingBringing it all together for small businesses in San Antonio and beyond.
The Grey Bug family

One company, focused brands.

Each Grey Bug brand does one thing well. Grey Bug Consulting focuses on small-business consulting, and when your project needs professional photos, our sister brand handles them.

Let’s talk about your business.

Your first consultation is free. Bring your questions, and we’ll bring a plan.